There are unique shopping days like Black
Friday, Cyber Monday, Great Indian Sales and others that are promoted to allow
shoppers to shop and get the best deal. However, in many cases, not every
shopper will remember the site if satisfactory service isn't offered.
Bringing
back the customers to the site is the major challenge for e-retailers unless it
is a well-known shopping website. Repeat customers can have an enormous impact
on the e-commerce site. They cost less because you don't have to invest to
bring them back if they are happy in their earlier shopping.
According to a study, it was revealed that
one-third of shoppers won't order the product from the site for the second time
because there are a number of other e-commerce sites offering same products at
lowest price. This is when you need to work on certain strategies to make
seasonal buyers into long-term buyers.
•
Nurturing Relationship with
Email:
Email marketing is certainly the best thing
that happened in the marketing process. For e-retailers, this marketing tool
proves effective, especially when to promote new sale season or product. From
Thank You, Order in Progress to Feedback mail, e-retailers need to be perfect
in terms of words used.
• Giving a Delightful Customer Experience:
A single bad customer shopping experience
will lead to loss of a customer. Be it the website design, wrong assortments of
products or unavailability of products. If any of these situations occur,
shoppers may not visit your e-commerce site again. To retain a good
relationship with customers, offer a good online shopping experience. Present
your site in an appealing way to make them stay on the site.
• Offering Reward Programs:
Customers love sales and rewards on
shopping. From discounts to loyalty programs, you can offer points on the
amount spent on shopping. The idea is to offer incentives to customers and
induce them for more purchase from the site. Keep an eye on what competitors
are offering to its customers and what rewards can make your customer come back
to your site.
About
Whaaky.com:
Owned
by Trade2Online Pvt Ltd, Whaaky is a popular online shopping destination. It
works as the deal site where deals go online on a daily basis. These deals are
available from popular offline retailers across the country. From mobile and
gadgets to apparels and fashion wears, Whaaky.com
deals with all products
